Add Social Media to the Mix, Don’t Replace Your Program with It

February 17, 2012 By Leave a Comment

This article – B2B Social Media Should Amplify Traditional Marketing, Not Replace It | Social Media B2B – from Social Media B2B is so true. So many brands are trying to replace an entire integrated communications campaign with social media. It just doesn’t work this way.

Social media should be an additional component to a brand’s entire communications mix. No single tactic should be counted on to carry all of what needs to be done to make a brand successful. Only when everything works together in concert can a truly successful campaign be found.

How do you measure the success of integrating social media in your campaigns?

Filed Under: PR/Marketing, Social Media Tagged With: , , ,

Cheers to Catching Up with Long Lost Friends/Colleagues

January 19, 2012 By Leave a Comment

Tonight I went to the monthly Mix event for AIGA/OC. It’s been several months (let’s say six) since I attended. I was reminded of the third Thursday monthly event by a Facebook post from a friend. Social media works, people. It got one extra person to the event tonight.

While there, I ran into people I haven’t seen in person on probably two years or more. It reminded me that it’s important to keep in touch with folks. Don’t forget to work your connections, you never know where the next piece of business will come from.

My list of people to contact for lunch or coffee dates has increased by at least four based on one evening. I’m committed to working through my contact list and networking. And, out of that there are infinite possibilities.

What possibilities did you create today?

Filed Under: Goals, Networking, Social Media, Take A Moment Tagged With: , , , ,

Looking for Some Entertainment

January 3, 2012 By 2 Comments

Last week my colleague sent me a link to an article with the email subject line, “looking for some entertainment?” And, boy oh boy, was it something to read.

It was the saga of PR gone bad by Ocean Marketing. Or, is it …

On the surface this train wreck of a story looks like a PR nightmare, but upon closer examination, it turns out that it’s a customer service disaster that happened to have been handled by a marketing firm.

It’s one of those stories that you know if going to be bad from the start, but there is no way imaginable that you can foresee a PR/marketing guy tell a customer that he is wrong and then move on to name drop to the editor of his primary target publication and tell him that his publication sucks – all before he even realizes who he is talking to.

The first thing you learn in any PR or marketing class is to know your audience. Clearly, this gentleman (and that’s being nice) forgot that first rule. My advice, read through the news about Ocean Marketing and then watch this spoof on the whole thing.

Happy laughing! What do you think of the situation?

Filed Under: PR/Marketing Tagged With: , , ,
« Previous Page