This article – B2B Social Media Should Amplify Traditional Marketing, Not Replace It | Social Media B2B – from Social Media B2B is so true. So many brands are trying to replace an entire integrated communications campaign with social media. It just doesn’t work this way.
Social media should be an additional component to a brand’s entire communications mix. No single tactic should be counted on to carry all of what needs to be done to make a brand successful. Only when everything works together in concert can a truly successful campaign be found.
How do you measure the success of integrating social media in your campaigns?
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