Stating the Obvious | Why Marketers Do It All the Time

Hair Before-AfterI recently had a very dramatic haircut. Before and after picture to the right. As a result I have had more than the normal number of people comment. Positive comments of course, but they usually come in the following format:

Person: You got your hair cut?!!
Me: Yes. Time for a change.
Person: Wow! You really made a change. It looks really great!
Me: Thank you.  [Read more…]

Event Summary | SV Forum: B2B Content Marketing Best Practices

B2B-Best-PracticesEarlier this week I attended the latest Marketing and Social Media event for SV Forum. The event focused on B2B best practices for content marketing and centered around the experiences of the CMO for Apttus. It was a rare evening event where there were not any slides.  [Read more…]

Volunteering | Why do it? What’s the benefit?

Volunteerism. Yes!Indulge me just a moment. I come from a long line of volunteers. My Mom was the PTA mom during elementary, middle, and high school. Sometimes she was at school more than me. I was even called by her name in my sixth grade math class. Now, maybe that’s because we actually do look alike, and maybe that’s because my teacher saw her at lunch that day, who knows? All I know is that my Mom volunteered because her mother volunteered at school. [Read more…]

Fastest Thumbs in the West – Tips for Live Tweeting at Events

Tips for Live Sharing at EventsI recently attended an IABC event at Text100 in San Francsico. The topic – Content Distribution – was especially relevant to me and to those who follow me on social media. I took this as an opportunity to share some ideas, thoughts using my Twitter handle: @prdreamer. At the end of the event, several people came up to me impressed that I was able to send out so many tweets. I thought I would share a few tips.  [Read more…]

People Create the Ideal Atmosphere and Work Product

Who is on Your Team

While out for St. Patrick’s day last week, it occurred to me that every bar has its different people. I noticed a few types: the new to town, the creepy old man, the regulars, the drunk girl, the gaggle of girls and the group of guys. Every bar has them. And they play a vital role in creating the atmosphere and experience of the bar patrons. This got me to thinking about the members of a marketing and communications team.  [Read more…]

Can Marketing be Agile?

Be fluid. Be flexible. Be agile.

Be fluid. Be flexible. Be agile.

It’s been a crazy month or so. I was let go from my job, I started looking for a new one, and decided to take on more volunteer efforts with the Silicon Valley chapter of IABC. I thought I was busy before losing my job. It pales in comparison to the past month.

Anyway … this brings me to a few things I’ve learned recently.

I learned what I really would like in a job, and I learned that I have most of the skills to get me there. How do I go about learning what is missing? I have been doing a boat-load of reading. My favorites right now are Marketing Profs and Chief Marketing Technologist. [Read more…]

Bandwagon – Super Bowl, Super Ads?

Yes, it’s true. I’m jumping on this bandwagon, albeit a few days later than most.

I’ve been contemplating the commercials from Super Bowl Sunday. I’ve gone back and watched a few over again on YouTube, and I’ve since seen some of them during normal TV viewing.

Once again my favorite had to be Budweiser with their lost dog. I just LOVE those Clydesdales. And this is probably the third Super Bowl in a row that Budweiser got me to tear up and/or cry. Yes, a beer commercial. Their team has a way of telling a story in 30-60 seconds like no other. Watch it with me.

There’s no way you can tell me that did not tug at your heart just a little …

[Read more…]

Is Story Hour on Your Calendar?

The first month of 2015 is just about finished. Let’s face it, time moves fast, and so does the pace of communications and marketing.

Create a StoryNo matter what industry you work in, or what kind of company you work for, business moves faster than most of us want to admit. Why do you think we are all chained to our mobile phones, stressing out each time we hear the email notification, and diving for our phones to answer on the first ring?

What if we took a few minutes and stopped what we were doing to take a few minutes to seriously consider about the story we want to tell?

[Read more…]

Social Media Changes Fast

It’s been a long while since I’ve done a few things, but this post will be about social media and blogging. I took some time off from my most public of profiles, including Twitter, Pinterest, Foursquare and some others. In the last few weeks I have been playing more using my social media profiles.

So Much to Learn
So many interesting posts, so little time. I had forgotten how many amazingly smart people use social media to share their expertise. Just by reading a few articles a day over the past few weeks, I have learned about what I have missed in the social media game while I was taking a break, and have picked up many very useful pieces of information.

Decide Which Network to Use and When
A much improved tool I have been exploring is Klout. This tool now helps you to decide which pieces of content will be on target for your audiences on each network. Lately, I have been sharing short info and some images on Twitter, while using Facebook for more personal posts about my interests, and LinkedIn for items that pertain directly to business and best practices. I have noticed by Klout score jump a few points, just by paying attention.

My most successful post over the few weeks is a retweet of an Arbor Day tweet from Smokey Bear. The yoga component got me several retweets. Here it is:


What’s So Great About Infographics?

My favorite thing about a good infographic is that I can learn something new in just a few minutes. In addition, I can learn more about something I already know very quickly. And, lastly, they can summarize a complicated issue in a way that many people can understand.

Here are a few of my favorites from the last few weeks or so.

  1. One of my favorite things: Wine. “Malbec 101
  2. Something interesting: Technology. “The Lighter Side of IT History
  3. A good summary for work: Social Media. “The CMO’s Guide to the 2014 Social Landscape

I have been doing a little bit of research about tools to create infographics. I’ve been playing around with Canva, Piktochart, and

What are your favorite infographics? Please share them below.