Stating the Obvious | Why Marketers Do It All the Time

Hair Before-AfterI recently had a very dramatic haircut. Before and after picture to the right. As a result I have had more than the normal number of people comment. Positive comments of course, but they usually come in the following format:

Person: You got your hair cut?!!
Me: Yes. Time for a change.
Person: Wow! You really made a change. It looks really great!
Me: Thank you.  [Read more…]

Event Summary | SV Forum: B2B Content Marketing Best Practices

B2B-Best-PracticesEarlier this week I attended the latest Marketing and Social Media event for SV Forum. The event focused on B2B best practices for content marketing and centered around the experiences of the CMO for Apttus. It was a rare evening event where there were not any slides.  [Read more…]

Focus, Review and Reflect

Focus, Review and ReflectOne of the ways I focus my attention during a meeting is by taking notes. Over the past month or so, I have been in at least two meetings a week. During those meetings I have taken several Evernote’s worth of notes. The notes help me to pay attention to the ideas presented.  [Read more…]

Volunteering | Why do it? What’s the benefit?

Volunteerism. Yes!Indulge me just a moment. I come from a long line of volunteers. My Mom was the PTA mom during elementary, middle, and high school. Sometimes she was at school more than me. I was even called by her name in my sixth grade math class. Now, maybe that’s because we actually do look alike, and maybe that’s because my teacher saw her at lunch that day, who knows? All I know is that my Mom volunteered because her mother volunteered at school. [Read more…]

Positive is Easy, Negative is Difficult

Yes! We did it!Think about your day/week/month … Now consider the times when you felt the most tired, exhausted, defeated, etc.

What did those events have in common? [Read more…]

Fastest Thumbs in the West – Tips for Live Tweeting at Events

Tips for Live Sharing at EventsI recently attended an IABC event at Text100 in San Francsico. The topic – Content Distribution – was especially relevant to me and to those who follow me on social media. I took this as an opportunity to share some ideas, thoughts using my Twitter handle: @prdreamer. At the end of the event, several people came up to me impressed that I was able to send out so many tweets. I thought I would share a few tips.  [Read more…]

People Create the Ideal Atmosphere and Work Product

Who is on Your Team

While out for St. Patrick’s day last week, it occurred to me that every bar has its different people. I noticed a few types: the new to town, the creepy old man, the regulars, the drunk girl, the gaggle of girls and the group of guys. Every bar has them. And they play a vital role in creating the atmosphere and experience of the bar patrons. This got me to thinking about the members of a marketing and communications team.  [Read more…]

It’s Green Day | Happy St. Patrick’s Day

I wore my green today. Have you?


What’s Your Purpose? | How to Network at Events

Networking at EventsHow often do you attend events? Lately, I have been to at least two a week. How valuable that event is to me depends greatly on the people I meet there.

In February I attended an sfAMA networking event in San Francisco. It was a long way to go, but the people I met there more than made up for the drive. Why is that? [Read more…]

Super Bowl Super Year – Well Written Tweet

So, I had a very strange thing happen to me this week. Let me explain …

I attended an event I helped plan for the Silicon Valley chapter of the International Association of Business Communications (SV/IABC). It was a lovely affair at Levi’s Stadium here in Santa Clara, Calif. (more about that in a moment). As I usually do, I sent a few tweets about the event. One of them included a photo of the speaker, and a pretty benign explanation about where I am and the speaker’s name. Here’s my Tweet:

[Read more…]